you know what a Corporate Strategist is?
It never ceases
to amaze me that business people have never heard of a Corporate Strategist.
I've been part
of a Chamber of Commerce for decades and whenever I say I'm a
I get a blank
stare looking back at me!
companies, the Fortune 1000 have HALF of all the sales in America
today! Why is that?
What they have
that you don't have in small business is a Corporate Strategist Team,
usually 3 people.
Their office is
through a door from the President's office. Not many people
know they are there, especially the competitors.
are the smartest business people on the planet with all the right
education and expertise.
job is to figure out how to take sales and market share from the
competitors and increase sales and net profits every year.
together the battle plans that will allow their companies to take
sales from the competitors so that they win.
implement those plans through the divisional Vice-Presidents or
The reason you
in small business have never heard of this is you can't even come
close to affording these people who get paid in the millions a year
by taking a portion of the billions that they make for their companies.
easiest place they can take sales from is from small businesses that
have sales from $500,000 to $20,000,000.
And you have no
clue that these people exist! All you do is work
hard and think you're going to win!
But you won't
win because don't have a business plan that you can implement
result in $2,000,000 in the bank within 3 to 5 years!
sooner or later you'll be old and poor.
samples of Corporate Strategy results.
1. Wal-Mart ate
up most of the retail
most of the burger business
most of the software business.
4. In the
1980's there were plenty of mom and pop video stores.
Blockbuster was created to take their sales which they did and it
made the owner a billionaire. Today Blockbuster is under attack
from it's competitors. Business
competitors had better products. Just about any mom and pop
burger place could make a better hamburger than McDonald's!
But that did
not save them because the Corporate Strategist puts plans together
that go beyond just having a good product or service. If you
ever work with me you'll understand the complexity of the solution.
I was trained
to do this but decided to help small business owners instead of
killing them off by working with the power of big business because
of my ethical standards. It was just not fair, like shooting
fish in a barrel.
BUT I still
have to take sales from the competitors and kill them off if I can
because business is a battle and my client is being killed by his
competitor and I need to save him by implementing the plans to take
sales from the competitors. But in this case I'm working
from behind with a small business that has no power in the
marketplace. It's more of an even battle.
There is no
wins or my client wins.
There is no
other result possible because business
is a BRUTAL BATTLE and business
is a ZERO SUM GAME.
Like it or not, you
are in a battle for your life
are more Vulnerable than you think!
this at your peril!
All images and
2006-2010 Corporate Strategist and Jay Veneaux.