don't own your business!
Do you own a business?
Silly question, you say? Are
If you cannot create a
PREDICTABLE RESULT out of your MARKETING and SALES PROCESS then what
do you own?
You own the cost factors in
You own the lease, the
payroll, the taxes, the worker's comp,etc.
you own are the costs, the risks and the fear!
These can be owned with anyone
with enough money to pay for them. At least until they run out of cash.
don't own is the method with which you create PREDICTABLE Gross
Income in your business. Without this, you simply don't own a
business. You only own the risk of the business.
Look at McDonald's. They don't
own any of the risk factors. They don't own the buildings. They don't
own the leases. They don't own the payroll. They don't own the
worker's comp. They don't own the risk.
What they own is the marketing
and sales process that creates the sales on which they earn
royalties. They really own the business. The franchisees own all the risk
Now. Do you own your
business? Probably not!
just think you own your business but in reality, it owns you!
You know what I
mean, don't you!