Giving 'good service'
When in your lifetime have you
ever gone into a store or bought a product or a service and then left
thinking ... 'wow, they give good service!' I never
have. If you have it's been few and far between.
wrong with this picture?
If I ask a business owner if
he gives good service the answer is always yes!
But the customers don't ever
see that because it's really not happening!
one of the worse things you can ever say in your marketing is that
you 'give good service'.
Most of the market has heard
that often and gotten disappointed every time they've believed
it. The result is that when they hear those words the quickly
assume that it's not true! So you can't get the market to
believe you even if you do in fact give 'good service' which is doubtful.
Even if you give 'good
service', odds are that 'good service' is not defined in the
customer's mind like it is in yours. You you kill yourself for
the customer and the customer does not even recognize the 'good
service' you are giving.
That's why the marketplace has
a definition of 'good service' as 'yea, right. another lying salesman
or business owner'.