You have a
good product or service
If you are thinking that you
can make it because you have a good product or service then I suggest
to you that you don't understand business and you'll be eaten alive
by the competitors.
It's all about marketing and
not about the product or service.
business could win with a good product or service
should cease to exist and not be the world's biggest burger joint! No
one wakes up hoping to have a Big Mac today as the highlight of
their day! No one ever says they have wonderful food!
There used to be wonderful burger joints long ago but they were put
out of business by McDonald's!
Apple computer would dominate the PC world since
Microsoft operating systems are notoriously buggy and keep crashing
and Apple's operating systems don't.
would be the biggest car company in the world because they
used to build cars that would easily go 500,000 miles! They had
badges for the car marked 100,000 miles, 250,000 miles and 500,000
miles! I know that was true because I had a 1984 Volvo that ran
and ran way past 400,000 miles and it didn't even rattle. For
that matter I ran it without oil once and it poured black smoke
through the edges of the hood. And I ran it without water twice
and it poured white smoke through the edges of the hood. And it
kept on going and it didn't even rattle. It would go and go and
go and it didn't even feel tired! Yet Volvo didn't make it and
sold out to Ford, notorious for building cars that fall apart under
4. No one
would drink a Coke or Pepsi since if you pour either one
of them on your car and let it sit, it will eat right through your
car's paint! And you put Coke and Pepsi in your body?
world would be beating a path to your door!
Do you get it yet?
about marketing, not product or service!