Verified Case Study # 3
 
Company Name: Time Value Capital Group
Owner/Contact: Terry Liberman, Owner
Type of Company:  Mortgage Broker for passive income investments.
Size of Company: Not much. Startup
Verification by: Mr. Scott Spooner. Past President of the Northridge Chamber of Commerce.  Click here.
Methodology: Phone only.  I never saw Mr. Liberman.
 
Problem: Hard work at sales with no predictable sales.
 
Result:
In 7 months, I took Time Value Capital Group from $80,000/year gross sales to a potential $1,000,000 year/net profit!
 
That's what happens when you have a predictable and consistent sales close ratio!
 
Josh, Terry's son, was selling home and property loans and doing about $80,000/year gross sales and just getting by.  There was no point fighting for something that could not win so I created an expensive new educational service in the property investment area using his father's expertise and  created a CUSTOM SALES ENGINE  that resulted in a sales close ratio of nearly 100% of qualified investors in the new business!
 
I talked to them over the phone 14 times over a 7 month period and they made $1,000,000 net profit in the 12 months following my creation of their CUSTOM SALES ENGINE!
 
Click here to see the Results letter showing 'near perfect' close ratio using a Sales Engine I created!
 
The Mission Impossible story: 
What a total mess. 
Nothing here.  Terry's son Josh was having a hard time selling mortgage loans. For all his hard work he would lose the deal to competitors that would cut their fees by 1/4 point. It was very frustrating for Josh. 
 
My Mission Impossible was to create a real business when Josh had nothing useful.  And I did!
 
Terry wanted to create a company for his son Josh. Josh was selling mortgage loans and working hard with no defined predictability in his sales. Terry was retired and had set up the company for his son. I worked with Terry since he was an accomplished sales person and allowed him to explain our work to his son Josh. Terry also knew how to invest in rental property that produces a passive income for retirement which is how he retired.
 
I used Terry's knowledge to construct an expensive ($60,000) one on one weekend educational seminar to educate potential customers of his son's mortgage loans.  They now would educate their clients and then provide them the mortgages to fund their investments.
 
The problem then was communicating this one of a kind service to lead sources and potential customers m a way that they would understand it's value.  I re-positioned the service into the mainstream of investments and created a sales process to communicate the service which resulted in a sales close ratio of nearly 100% of qualified investors.  They sold 2 seminars a month (at $60,000 each) right away and soon were selling 1 per week, making their seminar business very very profitable.
 
Notes:
It is difficult to sell new ideas so you should make it an old idea.
 
Click here to see the Results letter showing 'near perfect' close ratio using a Sales Engine I created!