Verified Case Study # 5
 
Company Name: Avant Gardens
Owner/Contact: Jane Cataldo, Owner
Type of Company: Landscape Architecture
Size of Company: Undependable Gross Sales, 3 draftsmen, 1 secretary
Verification by: Mr. Scott Spooner. Past President of the Northridge Chamber of Commerce.  Click here.
Methodology:  Visit.  I visited Ms. Cataldo's office.
 
Problem: No sales. Industry in massive decline in 1990 recession!
 
Result:
In 12 months, I took Jane from the brink of closing down to doing very well while the majority of firms in her industry closed shop!
 
Jane was on the brink of closing down because she had no sales.  I built Avant Gardens CUSTOM SALES ENGINE  which yielded a predictable and consistent in sales  from her cold calls which gave her 110 clients over the first 18 months with 36 being active.  She survived the depression in her industry and did very well as the majority of the firms closed shop.
 
Jane calls the CUSTOM SALES ENGINE I built for her 'magic dust' because there is no real reason for the client to choose her over everyone else competing for the business.
 
Click here to see the Results letter showing 20% close ratio which allowed her to survive the depression in her industry using a Sales Engine I created!
 
The Mission Impossible story: 
What a mess. 
In the recession of 1990 Los Angeles was over built, with see through buildings everywhere.  Construction literally stopped.  This over construction made building prices plummet over the next couple of years as tenants could not be found for the square footage available.  All landscape architects were in trouble because the market dried up 90%.  Basically new construction of buildings nearly stopped since there was so much over supply.  With no new buildings going up, there were no new contracts for the landscape architecture part of the business.
 
Avant Gardens did landscape design for new building construction in Los Angeles.  They had 2 draftsmen and 1 secretary.  Not only were there nearly no contracts for landscape firms in 1990 since there was nearly no new building construction, there was also no reason for any architect to choose Avant Gardens over many other landscape architects competing for the few contracts available.  Worse still, there was no way for the architect with the contract to build a building to ascertain that Avant Garden's designs were any better than anyone else's since 'beauty is in the eye of the beholder' and traditionally, the architects idea of a beautiful landscape was different than the landscape architect's ideas.
 
My Mission Impossible was to save Jane from losing her business due to the massive recession in the building industry in Los Angeles.  And I did!
 
Click here to see the Results letter showing 20% close ratio which allowed her to survive the depression in her industry using a Sales Engine I created!