Verified Case Study # l1
 
Company Name: Seinen Printing
Owner/Contact: Brent Boyd
Type of Company: Printing company in Victoria, B.C., Canada
Size of Company: $500,000 per year gross sales in Canadian Dollars
Verification by: Mr. Scott Spooner. Past President of the Northridge Chamber of Commerce.  Click here.
Methodology: Phone only.  I never saw Mr. Boyd.
 
Problem: No sales growth.
 
Result:
In 8 months, I took him from no sales growth to the ability to get clients at will and he more than doubled his business!
 
I created a CUSTOM SALES ENGINE which is a Custom Marketing Position and a Custom Scripted Sales Process (Sales Engine) that resulted in an easy and predictable way to open new accounts and start a relationship with advertising agencies that will give Seinen printing jobs whenever he wants it.  I created a Sales Engine for Seinen yielding a 100% close ratio of sales process deliveries when before he had nothing!  There was no change in the product which is typical of the cases I do.  It's all in the CUSTOM SALES ENGINE and not the product!
 
I created a CUSTOM SALES ENGINE for Seinen. It worked on the first try!  On the first day Brent called 8 advertising agencies and used the Sales Engine.  He got 4 appointments, 3 quotes and 2 jobs in a couple of days.  A week later one of the other agencies gave them a job.  That's 3 jobs and 3 relationships that will continue to give Seinen jobs in the future out of 8 calls made under an hour with 3 connects and deliveries of the Scripted Sales Process!  All the people he talked to bought!
 
Click here to see the Results letter showing 50% calls to appointments and 75% sales close ratio of presentations using a Sales Engine I created.
 
The Mission Impossible story:
What a mess. 
 
Brent had a printing company just like any other printing company.  Just look in the Yellow pages and you'll find them all over the place.  As such he had no way to create new sales.  Being in the commodity business, why should anyone buy from him anyway?
 
This company was in Victoria, Canada which is across the sound from Seattle.  They did not have any way to create new sales.  I identified advertising agencies as potential users of his printing services.  But why should they buy from him instead of his competitors?  No reason.  He had nothing special.  Which is anyway why his business was headed downhill.
 
I've never seen Mr. Boyd. This was a "phone only" client. I talked to him over the phone and the results of tasks he had to do were sent back via fax and Fedex.
 
My Mission Impossible was to create enough marketing power in Brent's business so that his potential customers would choose him although, truthfully, there was no reason for anyone to choose him.  And I did!
 
Click here to see the Results letter showing 50% calls to appointments and 75% sales close ratio of presentations using a Sales Engine I created.